Built by a wholesaler, for wholesalers
Call the owner, underwrite the house and sell the contract from one screen. Sound CRM is a dialer with a call queue, a fix & flip and Section 8 verdict on every property, and a buyer portal — priced for a team of three, and running our own deals every day.
No spam, no drip sequence. One email when it opens.
4417 Bayshore Rd
Nokomis, FL 34275 2:14 PM their time on 3 lists
Ray Delgado
3 attempts · 6 days ago
Hi, is this Ray? My name's Dana with Sound Properties Group.
I noticed Truist Bank has been giving you a hard time on 4417 Bayshore Rd, and it looks like they set a sale for Thursday the 22nd.
[STOP TALKING. Let them answer.]
47
Dials
9
Talked
213
In queue
4417 Bayshore Rd
Ray Delgado · (941) 555-0148
Pre-foreclosureTax delinquent
Notes
Behind two payments, lawyer told him to wait it out. Wife wants to sell.
Follow up on
Outcome
Invented data, real screens. The lender, the address and the sale date fill into the script from the lead — nothing typed twice.
3,353 properties underwritten1,544 dials logged610 leads worked144 owners reachedlogged in our own operation, live from the same database
The problem
A list tool, a skip tracer, a dialer, a comps tool, a CRM, an e-sign account, and the spreadsheet holding them together. None of them talk, so every hand-off is a place data goes missing, which is why nobody can say the contact rate on the list you bought in March.
Five tools · four hand-offs
List tool
Pull county records
Exported, uploaded, re-imported. The list traced in March is half-traced again in June.
Skip tracer
Get phone numbers
Pasted into a contact list the dialer owns. Nobody knows which number died last week.
Dialer
Make the calls
Outcomes typed twice or not at all. The follow-up lives in whichever tool the caller remembered.
Comps tool and a spreadsheet
Work out the number
An ARV copied into a cell, run through a formula from 2019, said out loud on the phone.
PDF builder and e-sign
Send the offer
One record · no hand-offs
Import
County list in, traced in place
Call
Queue, dialer, outcome written to the lead
Underwrite
Comps, HUD rent, both verdicts
Offer
Letter of intent from the verdict
Dispo
Buyers matched, portal link sent
The lead you call is the property you underwrite is the deal you sell. Nothing is exported, nothing is retyped, and the contact rate on the list you bought in March is one click away.
How it works
Every feature on this page belongs to one of three verbs. The lead you call is the property you underwrite is the deal you sell, so nothing is typed twice.
The queue builds itself: follow-ups due first, then leads nobody has tried, best lead first within each. Click a number and the call is placed from the browser, logged the moment it starts, and the outcome you pick writes straight back to the lead, along with when to try again.
4417 Bayshore Rd · Nokomis
Follow-up due · 9:00 AM
2208 Sandpiper Ln · Venice
Follow-up due · today
731 Oleander Ct · Bradenton
Never tried · on 2 lists
1506 Tamiami Trl · Osprey
Never tried
88 Palmetto Ave · Sarasota
Never tried
3390 Locust Dr · Englewood
Never tried
4417 Bayshore Rd · what happened?
Then
Outcome and follow-up write to the lead. Next lead loads.
Number keys log the outcome, space dials the next number. Invented leads, the real queue.
Dispositions that mean something
Reaching someone and having a conversation are different outcomes, and the funnel is measured on both.
Each number has its own status
A disconnected line sinks instead of being redialled. A number on the registry is marked before anyone dials it.
Skip tracing in place
Traced inside the CRM, written onto the lead, with already-traced records skipped so you never pay twice.
Follow-ups that stop when they answer
Second dial at two days, a text at five, a check-in at fourteen. Every step re-checks before it fires.
Fine to dial
Compliance
Calling hours judged where the property is. A caller abroad never has to work it out.
Following up
A sequence that keeps chasing someone who already replied is worse than no sequence. Every step re-checks before it fires.
Each caller dials from their own line, and the system watches every line's answer rate from your own call log. Two callers can drain one pool without ever dialing the same owner in one morning.
(941) 555-0148
Maya's line
Healthy — 22.1% answered over 312 dials
(941) 555-0117 fell to 5.9% this week — rest it, rotate outbound.
Each caller dials from their own number, and the system watches each line's answer rate from your own call log. A line carriers start labeling as spam doesn't error — it just stops getting answered. You hear about it the day it starts, not the month the numbers sag.
Logged as a voicemail. Next lead loads.
Each caller records their own message once. On a live call they hear the real beep, press the button, and the queue moves on while the message plays into the machine. No robo-detection anywhere — that dead-air pause is exactly what makes people delete spam unheard.
Tax list — August
161 leads in the pool
“A teammate called this lead minutes ago — skip to the next one”
A calling group is a shared pool of leads that several callers drain at their own pace — no splitting a list in half and watching the slow half rot. If a teammate dialed a lead in the last ten minutes, the dialer refuses it, so the same owner never hears two voices in one morning.
Every tool ships a 70% calculator and leaves you to work out what it means. Sound CRM runs both of your models over the property, the flip and the Section 8 hold, and answers the question a closer actually has: what is the most I can say out loud?
Outcome
Works as a fix & flip
$195,919our asking price
Market it as a fix & flip.
Fix & flip Approve
Section 8 Decline
Rates, spreads and thresholds come from your settings — this is your model, not ours.
Real arithmetic from the shipping model, over an invented house.
ARV from the median of sold comps, with distance, price per square foot and a similarity score on every row. Asking prices excluded.
When the data vendor comes up short, the county property appraiser's own sales roll is queried around the house — the record the vendors resell, read at the source. Sarasota and Manatee today, county by county from there.
Section 8 rent starts from HUD's published Fair Market Rent for the ZIP or county, so the hold model is not built on a guess.
Fix & flip and BRRRR analysis with financing, holding and selling costs, profit, margin and cash-on-cash.
The rates, spreads and thresholds are yours, editable in settings. A house model that came with the software is somebody else's house model.
One click from the verdict to an offer letter, with contingency clauses, earnest money and inspection days templated per strategy.
Suggested ARV
$340,256
Median $248/sqft across 3 sold comps, on 1,372 sqft. Sales only.
Underwriting
Median price per square foot across closed sales — asking prices excluded, because comping against what somebody hopes to get is how people overpay.
Every acquisitions tool stops at “under contract” and leaves this half to a spreadsheet. Sound CRM keeps a real buyer list with a buy box on every buyer, tells you who on it would take the deal you just signed, and lets them look at it themselves without seeing what you paid.
3/2 block home, Sarasota, FL 34242
Street address shown on request
Street address
Hidden from every buyer
Never published
The portal reads a separate, buyer-safe copy of the property. There is no query from a buyer's session to the owner's name, because it was never written.
Who would take it
Buys in this ZIP · 6 closed with you
In price range · 2 closed
No heavy rehab
The street address stays hidden until you show it to a named buyer. Each listing also has a per-buyer packet link with the same redaction, and every open is logged.
Name a ZIP, a city or a county and it finds the homes a company bought there recently, then groups the sales into buyers so one investor behind three LLCs shows up once, ranked by how many they took.
Every lead shows the buyers who fit, priced off what a buyer would pay rather than what the house is worth. Near-misses stay visible with the reason.
A portal buyers sign into with an emailed link. Current deals on a map, already filtered to their buy box, with the street address held back until you choose to show it.
Pipeline and reports
Every lead moves through the same steps: called, reached, real conversation, appointment, contract. The report shows how many made it through each one, per caller and per list, and emails it to you daily, weekly or monthly.
Each step has a target rate, and the one falling short is flagged. That matters because the fixes are different: if few people pick up, the list is the problem; if they pick up but the conversation goes nowhere, the opener is. One overall number would hide which it is.
Acquisition funnel · last 30 days
Percentages are conversion from the step above
Weakest step. People are picking up and brushing you off — that is the first ten seconds, not the list.
Features
Everything without a badge runs today on our own deals. The three with one are being built, in that order.
Follow-ups first, then untouched leads, best lead first within each. Every dial logs itself the moment it is placed.
Defaults to the 8 am to 9 pm federal window, judged where the house is. Leads outside their window are held out of the queue, not shown and blocked.
Outcomes that separate reaching someone from a real conversation, and sequences that stop the moment they reply.
Traced inside the CRM, written straight onto the lead. Records that already have a number are skipped so you never pay twice.
Both models run over every property. Where they disagree, that is the recommendation, and the rates and spreads are yours to set.
The rent figure starts from HUD's published Fair Market Rent for the ZIP or county, not a number typed from memory.
Sold comparables with distance, price per square foot and a similarity score. ARV from the median of closed sales, never asking prices.
Each buyer's areas, price band, size and rehab appetite, matched against every lead. Near-misses stay visible with the reason.
Buyers sign in from an emailed link and see live deals on a map, filtered to what they buy. Owner, contract price and spread never reach it.
A per-buyer link per listing, built from the underwriting: address, contract price, spread and comp addresses withheld by default, opens tracked, walk-it and offer replies into your inbox.
A letter from the number you just underwrote, with contingency clauses, earnest money and inspection days templated per strategy.
Stages from new lead to assigned, every change timestamped, buyers who already fit counted before you go looking.
Dials, conversations, contact rate, talk time and appointments per caller and per list, with the funnel measured against targets. Emailed daily, weekly or monthly.
Owner, admin, manager, caller and view-only, with a permission matrix for the questions that vary between teams.
Registry numbers scrubbed by default; anyone who asked you to stop goes on a standing list checked server-side before every call.
Each caller dials from their own number. A line whose answer rate falls is flagged the day it starts, from your own call log.
Purchase agreements generated from the deal, sent for signature, tracked back onto the pipeline.
Mail sequences driven off the same lists you already call.
The exhaustive list, every line marked honestly, is on the features page.
The actual math
What each tool in a typical wholesaling stack costs on its own, what it does, and whether the job is inside Sound CRM today.
Typical monthly
The job
In Sound CRM
Dialer
Skip tracing
Comps and ARV
Deal calculators
Offer letters
CRM and follow-ups
Cash buyers
Deal packets
Contracts and e-signature
Direct mail
$484/mo
Ten tools
One subscription, one record
$360/mo of that runs inside Sound CRM today; the rest is marked coming, because it is.
Typical list prices for standalone tools as of 2026; yours may differ. No price for Sound CRM yet — the first thing we will ask the waitlist is what you pay now.
Compliance
Cold calling has rules. Most tools leave them to whoever is holding the phone. Here they are enforced by the software, on every call, and you can see the setting that does it.
Defaults to the federal 8 am to 9 pm window, judged in the property's own time zone, days of the week included. A lead outside its window is held out of the queue, so a caller in Manila never has to do the arithmetic.
Numbers on the federal registry are scrubbed by default; it is a setting, because whether a call to buy a house is a solicitation is a question for your lawyer, not your software. People who asked you to stop go on a standing list that is never governed by that setting and is checked server-side before every dial.
The buyer portal reads a separate, buyer-safe copy of each property. Owner names, loan balances and contract prices are not redacted on the way out; they are never written to it in the first place.
Your outbound numbers are registered with the carriers under your business, so a wrong spam label is something to appeal rather than a number to throw away. Registration buys the absence of a label, not an answer rate; anyone quoting you a percentage for this is guessing.
Who built it
Sound Properties Group buys houses in Sarasota. We built Sound CRM because nothing on the market did the whole job at a price a small team could justify, and we have run our acquisitions on it every day since: 3,000-plus leads scored, traced and worked in the screens above, with the callers dialing from it right now.
That is why the page says “coming” where it does. We are the first customer, and the things we still do outside the tool are the things it does not do yet.
Questions
Not yet. Sound CRM runs Sound Properties Group's own acquisitions and is not open to other companies. There is no pricing page and no trial because we would be guessing at both. The waitlist is real: the first calls we make will be to ask what you need, not to sell you anything.
Yes. Calls are placed from the browser, each caller from their own line, and every dial is logged the moment it is placed. If you would rather dial from a handset, a click hands the number to your phone and still logs the attempt. What it does not promise is an answer rate; nobody can.
Three places, and every figure says which. Skip tracing and a first pass of comparable sales run through DealMachine inside the CRM. Florida's county property appraisers publish every parcel's owner, mailing address, value and sale history, and the CRM reads those rolls directly — for lists of absentee and long-held owners, and for closed sales around a house when the vendor finds too few. Section 8 rents start from HUD's published Fair Market Rents for the ZIP or county. The rates, spreads and thresholds in both underwriting models are yours, editable in settings.
Florida first, on purpose. Florida is a full-disclosure state, so sold prices and owner records are public, and the CRM is built to read them county by county: Sarasota and Manatee rolls and Bradenton code cases today, the rest of the Gulf Coast as we go. Calling hours, HUD rents and the vendor data work in every state; the county-roll lists and comps are Florida's edge. Outside Florida, tell us on the waitlist and we will say plainly what has and has not been run in your market.
A listing card with the asking price, the ARV, a repair estimate, the beds, baths and size, and a map pin rounded to the block. The street address appears when you choose to show it. Your contract price, spread, the owner's name and the verdict never reach the portal. A shareable deal packet per listing carries the same redaction — comps without addresses, a repair band instead of the figure — on a link minted for one buyer, so every open is that buyer's.
Owner, admin, manager, caller and view-only, with a permission matrix for the questions that vary between teams. Managers see everyone's numbers without being able to change settings. Removing someone keeps their calls and notes attributed to them.
Two things, in the order they are being built: contracts and e-signature, and direct mail. Each is marked as coming wherever it appears on this page, and the full list of what ships today is on the features page.
The waitlist
Not open to other companies yet. Join the list and you will hear from us before anyone else does, and the first call will be to ask what you need.