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Sound CRM
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For real estate investors who call owners

Call the owner. Know your number. Buy the house.

Sound CRM runs the whole acquisition on one screen: find the house, call the owner, check the comps, make the offer, sign the contract, then sell it or keep it. Built for BRRRR and buy and hold, not just wholesale, and used every day on our own deals.

  1. Find
  2. Call
  3. Underwrite
  4. Offer
  5. Contract
  6. Sell or keep
Get early access See plans from $129/mo

The call queue: the next owner, their numbers and the script, with the dialer beside them.

Who it's for

For the person making the calls, and the people they hire

You, working your own list

You pull the list, make the calls and run the numbers yourself, in the evenings or full time. Everything you need is on the lead.

  • The call queue picks who to dial next and holds anyone outside their calling hours
  • Comps, rent and your max offer are on the lead before you dial
  • An offer letter is one click from the number you checked

Solo, one seat, $129/mo. Compare plans

You, with callers on the phones

Your VAs dial, you close. Everyone works the same queue, every call logs itself, and you see who did what by lunch.

  • A line per seat, calling groups and follow-up sequences
  • Callers type the seller's price and get a green, amber or red light, never your offer numbers
  • Hours, bonuses and payroll for your VAs, and a training course for the CRM itself

Team, 3 seats, $249/mo. Compare plans

The product

Six screens your week runs through

Small pieces of the real software. Press the buttons: they do what the real ones do. The figures belong to an example lead.

  • This callExample lead

    (941) 555-0142

    Mobile · call ended 0:48

    Is this their number?

    Pick one before anything else. Try it.

    Every number gets an answer

    After each call the dialer asks whose number it was. Confirmed owners are called first, a wrong number comes off the list, and a hang-up never closes a good lead. When an owner says no, every house they own steps out of the queue.
  • CompsExample lead

    ARV $304,854$298/sq ft × 1,023 sq ft · 3 comps

    Comps you can sign off

    Pick the comps that make the ARV, from closed sales, never asking prices. Checked them by hand? Mark them verified and they lock until somebody unlocks them, so the whole team knows the ARV was looked at.
  • OfferExample lead
    Buyer paysWhat an investor pays us for it
    $216,000
    Our max offerLess our 8% spread
    $198,500
    Open atWhere the negotiation starts
    $178,500
    Your spread

    One number, then the offer

    Buyer pays is what an investor would pay you for the house. Your max offer is one percentage under it, the same rule for every strategy, and Open at is where you start. Both percentages are yours to set.
  • How would we buy itExample lead

    What a flip buyer pays, from the ARV less the rehab and closing, with our max offer and Open at under it.

    • Resale (ARV)
    • Rehab
    • Closing
    • Buyer pays

    Flip, hold, BRRRR or creative

    Every lead gets a tab for each way of buying it, laid out like a deal sheet, with the best one marked. Not just a wholesale number: the hold and BRRRR tabs tell you whether the house pays you to keep it.
  • After the callExample lead
    Proof of funds

    No yes, no text. The button stays off.

    Texting that starts with a yes

    A number can be texted once the owner said yes on a call, replied, or texted you first, and the software records which. STOP is honored on its own. Save a picture once, like your proof of funds, and send it in one click.
  • Package dealExample lead
    • 2718 Tidewhistle Dr3/2Package · 3
    • 2741 Saltgrass Reach Ln3/1Package · 3
    • 906 Coquina Mist Way2/1Package · 3
    Saved. Badged on the leads list.

    Who would buy this

    Fits · 2

    • Gulf Coast rentals buyer3 houses, cash, Sarasota
    • Duplex and SFR investorBuy box: under 1,200 sq ft

    Close · 1

    • Flip buyer, ManateeOne thing off: wants 4 beds

    Several houses, one price, the right buyers

    When one owner has several houses, present them as one package with the totals against their one price. Every lead shows who would buy it: buyers whose buy box it fits, and the close ones worth a call.

That's six of many. Every line, in full, is on the features page.

Who built it

3,000+ leads worked. 1,500+ calls from the built-in dialer in two months in two months.

Sound Properties Group buys houses in Sarasota and runs its acquisitions on Sound CRM: our callers dial from it, our offers come out of it, and the bug reports they file get fixed the same week. We are the first customer, so what ships is what we use.

From Sound Properties Group's own CRM, September 2026.

The dashboard

Today, next to yesterday

Dials, conversations, appointments and talk time for today, each beside the same hour yesterday, for one caller or the whole team.

Bring your list. We'll set up your lines.

Get early access See the plans

Pricing

Priced by the seat, with the whole product in every plan

Every plan has the dialer, both underwriting engines, comps, offers, the buyer list and texting. Plans differ in seats, lines and how much is included each month. Yearly is two months free. Accounts open from the waitlist, and we set each one up with you.

Solo

One person, working a market

$129/mo

or $107/mo paid yearly

1 seat · 1,500 dialer minutes

  • Call queue and browser dialer, one line included
  • Fix & flip and Section 8 underwriting on every lead
  • Comps from the county roll, plus 40 vendor pulls a month
  • 150 skip traces a month
  • LOIs, live investor proposals, deal packets
  • Buyer list and buyer portal
  • Consent-first texting, 100 conversations a month
Get early access

Team

A caller or two, a closer, and you

$249/mo

or $207/mo paid yearly

3 seats · 5,000 dialer minutes

  • Everything in Solo, for three seats
  • A line per seat, calling groups, follow-up sequences
  • 500 skip traces and 120 vendor comps pulls a month
  • Unlimited live proposals and package deals
  • Team reports, leaderboard, and the daily digest
  • Hours, bonuses and payroll for your VAs
  • More seats at $45 each
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Company

Several markets, a real dispo desk

$499/mo

or $415/mo paid yearly

10 seats · 15,000 dialer minutes

  • Everything in Team, for ten seats
  • County-roll list sources for your counties, run nightly
  • Buyer portal on your own domain
  • Full data export and an audit log
  • 1,500 skip traces and 400 vendor comps pulls a month
  • Priority support and onboarding call
  • More seats at $39 each
Get early access
Want the course and the community too?The Rental Institute's Pro plan is the software for one investor, plus The BRRRR Program, Office Hours and the community, with lessons that open the matching screen.Pro $197/mo at rentalinstitute.com

Past an allowance you buy a pack, never a surprise bill: 100 skip traces for $25, 1,000 dialer minutes for $20, 100 text conversations for $10.

Questions

Before you sign up

Anything else, ask on the waitlist and we'll answer it on the first call.

Do I have to set up my own phone lines?
No. We set up your numbers for you. Every plan includes a line per seat (1 on Solo, 3 on Team, 10 on Company), and an extra line is $3 a month. Calls are placed from the browser, each caller from their own line. If you would rather dial from a handset, a click hands the number to your phone and still logs the call.
Can I text owners?
Yes, once they have said yes. Texting is consent-first: a number can be texted after the owner agreed on a call, replied to you, or texted you first, and the software records which. Anything else is refused before it is sent, and STOP is honored automatically. A text from a number you don't know becomes a new lead by itself.
Can I bring my lists?
Yes. Upload a spreadsheet from a county export, DealMachine, PropStream or your own sheet, and the import matches the columns for you. A lead you already had keeps its status and everything filled in: only blanks get filled, and new phone numbers, emails and tags are added.
How do seats work for my VAs?
Team includes 3 seats and adds more at $45 a seat, up to 10. Company includes 10 and adds more at $39. Each person gets a role: owner, admin, manager, caller or view-only. Managers see everyone's numbers without changing settings, and removing someone keeps their calls and notes attributed to them.
What about calling hours and do-not-call?
Built in. The queue defaults to the federal 8 am to 9 pm window, judged in the property's own time zone, and holds anyone outside it. Numbers on the federal registry are scrubbed by default, and anyone who asked you to stop is checked on the server before every dial. A stop covers every house that owner has.
Is it just for wholesaling?
No. We built it for buying houses to keep. Every lead has a fix and flip tab, a buy and hold tab, a BRRRR tab with the Deal Card, and a creative tab for seller finance and trust acquisitions. Wholesale works too: the buyer list, the buyer portal, deal packets and package deals are all in it.
Where do the numbers come from?
Every figure says where it came from. Comparable sales and skip tracing run through our data partners in every state. In Florida the software also reads the county property rolls directly, for owner lists and closed sales. Section 8 rents start from HUD's Fair Market Rents. The rates and spreads in the underwriting are yours to edit.
Can I get it with the course?
Yes. The Rental Institute's Pro plan includes the software for one investor, plus The BRRRR Program, Office Hours and the community, for $197 a month. Lessons open the matching screen in the software. See it at rentalinstitute.com.

Early access

Get Sound CRM for your calls

Leave your email and we'll be in touch before anyone else. The first call is to ask what you need: how many callers, which markets, and which lists you already have.

No spam, no drip sequence. One email when it opens.